Getting your website, product, or brand noticed is not an easy task in most cases. But since social media has came along it has gotten a lot easier to get noticed quickly. Posts that go viral and get picked up by social media can give your company or brand massive exposure in just a short period of time. But what about social media advertising? In this article I’ll look at some of the social media advertising dos and don’ts that you may encounter when attempting to launch a social media campaign.
Social Media Advertising Dos
In social media advertising there are some things that you’ll want to consider. The first is the advertisement that you’re using needs to be something that is engaging and will attract attention. Using any social media marketing whether it’s paid or not needs to have this sort of engaging stigma about it.
Another thing you’ll need to make sure of when doing any sort of social media advertising is targeting the right people. Platforms like Facebook and Twitter both have admin panels that let you drill down to the exact demographic that you want. Use this function and improve your odds of exposure and interaction.
Social Media Advertising Don’ts
One thing that you certainly don’t want to do is set up a campaign and then just leave it. Targeting on social media platforms isn’t easy and it’s certainly not something that you can do once and be a pro at it. Take your time and make changes to your campaigns to see what works and what doesn’t.
Test, test, and then run some more tests for best results.
Don’t forget about your budget in your campaign. Setting a low budget and high cost per clicks can have your campaign ending long before it peaks. Try to match your budget with the CPC in order to get the best results. If you aren’t getting clicks in the evening then check to see if you’re running out of budget before the day ends. This is a common problem that many new advertisers face.